Advertising Agencies Beg To Get Google Glass - Business Insider

Employees at ad agency ?Kirschenbaum Bond Senecal + Partners (kbs+) have made a Tumblr micro-site?in which?employees literally beg to get their hands on a pair of Google Glass.

Although Google initially only distributed early pairs to developers, it opened up a competition to the plebeians so that some members of the general public can buy a pair. There's no free ride ? winners still have to shell out $1,500.

The contest, which has closed, asked people to explain how they would use Google Glass in 50 words or less on Twitter or, of course, Google+ with the hashtag #IfIHadGlass.

So kbs+ jumped on the band wagon and had more than 70 of its employees come up with different reasons why they needed a pair.

While some are cutesy (a front end developer would use it to perfect the art of Nerf gun warfare; a product manager would use it to become whatever a "nail polish wizard" is), we think that President and Co-chief Creative Officer Ed Brojerdi really captures what all advertisers are thinking.

With a stoic face, Brojerdi says, "I want to help monetize Google Glass for brands and advertisers."

The video is titled "Ad$" ? the dollar sign acting as a not-so-subtle hint of the gold mine this product could be for advertisers.

Yup.

Although a source at Google told us that the company is nowhere near integrating ads into the Google Glass experience, CNN called the product the "holy grail" for advertisers.

Google already pools its consumer data from Gmail, searches, YouTube, and Google+ to improve its target advertising. So it's pretty insane to imagine how personalized ads could get if advertisers had the ability to track everything a person is seeing.

While we're sure other advertisers are trying to nab a pair, kbs+ is the only one we know about that created a micro-site entirely dedicated to sweetening up its bid for a pair.

Here's Brojerdi's video begging Google for a pair:

Here's a senior interaction designer who wants a Google Glass so she can own at karaoke:

Source: http://www.businessinsider.com/advertising-agencies-beg-to-get-google-glass-2013-3

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