Marketing Your Local Small Business
Once you have made the commitment to start a small business, now it is time to start marketing that business. It does not matter what field or niche your new small business is in, you still need to do marketing. If people do not know you are in business they will not know they have the opportunity to buy from you. Sounds simple but you?d be amazed how many people fail in business because they had no idea they had to market and advertise their product or service to survive. It?s a tough business world out there and if you want a piece of the cake you have to fight for it.
That fight starts here?
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Turnover
Product turn over is the key to success and you need to get that subject taken care of as soon as possible. Creating cashflow is going to be the number one priority and that means moving product fast and frequently.
Even if you have a small business that is a very localized services type of company where your market is only servicing a 10 mile radius or even less, you need to have a website and you need to spend some time social networking to build a local and loyal customer base.
There are people within your market area that are using the internet and your efforts online can influence your market penetration by up to 50%.
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Point Of Sale
You do not need to be selling through the internet to reap the benefits of internet marketing. Some of the most successful local deli?s and neighborhood supermarkets rely on internet marketing for a large portion of their business on a percentage basis. Use sites like Facebook, Twitter and Google Plus to build a local customer base who will share your content (photos, articles, offers etc) with their network and pretty soon you?ll see real Facebook faces knocking at your door.
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Real World Marketing Methods
If your small business is a very localized service, the first step will be to just knock on doors and hand out flyers. This will let potential clients and customers know you have a website and that they can contact you at all hours of the day. If you are running a day care service, being online and offering streaming video through your website would be a service that very few other people would be offering for example. If you specialize in gourmet pizza with home delivery, the same is true. Streaming video with the option of ordering through the internet.
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Keeping Up With ?The Joneses?
These are highly targeted and specialized niche markets where the internet can play a very important role in the success of your small business, but the world has already gone mobile and wireless. If you are not online you are offline. If you are offline then you do not stand a chance in business over the next 5 years.
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Can?t I Just Keep Doing What I?m Doing Offline?
Not everyone makes millions online but as a business owner you simply cannot ignore the internet or your business advertising options are being severely limited. There are 10 year old kids making 6 figures a year online without their parents even knowing it just because they have access to the internet and as a business owner with big ambitions you owe it to yourself to see what options you have and keep yourself informed.
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Small business marketing offers big rewards when you do it right!
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